We are hiring

Job description

As a Product Marketing Manager - Product Launch at GL.iNet, you will play a critical role in ensuring the successful launch of our cutting-edge networking products and driving brand awareness through digital channels. You will collaborate closely with cross-functional teams, including product management, engineering, quality assurance, marketing, and operations, to coordinate product releases and execute digital marketing campaigns. Your ability to manage multiple tasks, think strategically, and deliver results will be essential in this role. This role is available to candidates based in Washington or Virginia, USA.

What you will be doing

- Develop and implement your go-to-market strategy:

• Develop and execute comprehensive product release plans, including timelines, milestones, and deliverables, in coordination with cross-functional teams.
• Conduct market research to identify customer needs, preferences, and market trends, and incorporate insights into product release strategies.
• Collaborate with product development teams to develop and execute effective product launch strategies, including product positioning, messaging, and promotional materials.
• Coordinate and track activities related to product releases, such as feature development, testing, documentation, and regulatory compliance.
• Build relationships with influencers and media to leverage their reach and credibility for increased brand and product exposure.

- Content creation for on-going product promotion:

• Create and optimize engaging product pages on our website, including compelling product descriptions, images, and specifications.
• Develop and implement digital marketing campaigns, including SEO, SEM, social media, and email marketing, to increase brand visibility and drive product sales.
• Craft persuasive and compelling copy for press releases, product announcements, blog posts, and other marketing collateral.

- Email marketing, performance analysis, and optimization:

• Manage and grow our email subscriber list, create and send engaging eDMs (electronic direct mail), and analyze campaign performance.
• Monitor and analyze website and campaign performance metrics using web analytics tools to identify areas for improvement and optimize marketing efforts.
• Contribute to process improvements and drive efficiency in the product release and digital marketing workflows.

Who are we looking for

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

- Qualifications

• 3+ years of working experience in a similar role within the technology or consumer electronics industry; candidate with less experience will be considered with a junior role.
• 1+ years of marketing or go-to-market experience, with a strong preference for candidates with experience working in new product launch.
• Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience.
• Strong project management skills, with an ability to keep multiple worksteams and partners in sync on timelines and what’s needed to succeed.
• Passion for technology and networking products

- Preferred Qualifications

• Deep understanding of the needs and preferences of developers and technical buyers.
• Experience in working with mega influencers to build an effective influencer marketing strategy.
• Experience in the software or technology industry, with a focus on technology products on crowdfunding platforms (e.g., Kickstarter, Indiegogo).
• Knowledge of and familiarity with developer products and tools.

Pay and Benefits

• Competitive salary package commensurate with experience and qualifications.
• Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance.
• Paid holiday and sick time.
• Travel allowance available for domestic and International business trips.
• Medical insurance coverage.

Job description

As a Senior Digital Marketing Specialist at GL.iNet, you will play a critical role in ensuring the successful launch of our cutting-edge networking products and driving brand awareness through digital channels. You will collaborate closely with cross-functional teams, including product management, engineering, quality assurance, marketing, and operations, to coordinate product releases and execute digital marketing campaigns. Your ability to manage multiple tasks, think strategically, and deliver results will be essential in this role.

What you will be doing

• Develop and execute comprehensive product release plans, including timelines, milestones, and deliverables, in coordination with cross-functional teams.
• Conduct market research to identify customer needs, preferences, and market trends, and incorporate insights into product release strategies.
• Collaborate with product development teams to develop and execute effective product launch strategies, including product positioning, messaging, and promotional materials.
• Coordinate and track activities related to product releases, such as feature development, testing, documentation, and regulatory compliance.
• Create and optimize engaging product pages on our website, including compelling product descriptions, images, and specifications.
• Develop and implement digital marketing campaigns, including SEO, SEM, social media, and email marketing, to increase brand visibility and drive product sales.
• Craft persuasive and compelling copy for press releases, product announcements, blog posts, and other marketing collateral.
• Manage and grow our email subscriber list, create and send engaging eDMs (electronic direct mail), and analyze campaign performance.
• Monitor and analyze website and campaign performance metrics using web analytics tools to identify areas for improvement and optimize marketing efforts.
• Contribute to process improvements and drive efficiency in the product release and digital marketing workflows

Who are we looking for

• Bachelor's degree or above in any aspect
• 3+ years of working experience in a similar role within the technology or consumer electronics industry; candidate with less experience will be considered with a junior role
• Excellent attention to detail, creativity, and problem-solving abilities, with a proactive and results-oriented mindset.
• Passion for technology and networking products

What you will be doing

• Design website graphics in a B2C, B2B and advertising platforms
• Create visuals for sales and marketing presentation contents
• Video shooting and editing for unboxing, tutorial, user case related contents
• Manage website updates (HTML)
• Assist in ad hoc graphic / multimedia design projects

Who are we looking for

We are looking for creative talent who has a good attitude to learn, pays attention to details, and has the ability to adapt and create graphic designs according to multiple existing styles including B2C, B2B and advertising platforms. Specific qualities that we evaluate are:

• Proficient in Adobe Illustrator and Photoshop
• Knowledge in photography and videography is preferred
• 3D Rendering experience is preferred
• Diploma or degree holder in multimedia design, graphic design, or related discipline
• Minimum 1 year of graphic design experience and an attractive graphic design portfolio
• Great interpersonal and communication skills (English, Cantonese, and Mandarin)

To apply, please submit your resume, cover letter, and any relevant portfolio or work samples demonstrating your experience in multimedia design.

What you will be doing

• Provide day-to-day technical support to end-users, addressing hardware and software needs
• Troubleshoot and resolve technical problems related to routers/gateways/devices installation, firmware upgrades and configuration issues
• Act as a liaison between customers and internal UX department, ensuring timely and efficient issue resolution
• Maintain excellent customer service standards, delivering exceptional support experiences

Basic Qualifications

• At least 2 years total combined work experience and completed higher education
• Ability to speak, read, and write in English

Preferred Qualifications:

• Bachelor's degree or above.
• At least 1 year of end-user device support and troubleshooting work experience

Expectations:

• Experience in a technical support role, preferably within a fast-paced, customer-centric environment
• knowledge of hardware and software troubleshooting is a plus
• Exceptional customer service and interpersonal skills
• Excellent written and verbal communication abilities
• Ability to manage multiple tasks simultaneously and prioritize effectively
• Team player with the ability to work collaboratively

What you will be doing

• Manage and maintain several e-Commerce platforms (e.g., Amazon, Walmart).
• Support sales activities, including order process, delivery, inventory control, sales forecast.
• Handle online pre-sales and post-sales customer service including product inquiries, complaints, replacement and refund.
• Assist in developing and executing online sales and marketing strategies.

Who are we looking for

• University graduate with at least 2 years’ experience in eCommerce or any related discipline.
• Organize and possess strong analytical skills.
• Able to handle multiple projects with good time management.
• Strong communication in written and spoken English, Cantonese and Putonghua.

What you will be doing

• Design and implement strategic sales plans
• Supervise a sales team in Shenzhen and Hong Kong and conduct marketing activities in overseas.
• Motivate the sales team to generate leads, build client relationships, set targets to hit and exceed revenue forecasts.
• Manage recruiting, objectives setting, coaching and performance monitoring of sales representatives.

Who are we looking for

• University degree with 5+ years sales experience.
• Proven track record in managing all aspects of sales cycle
• Knowledge in Cloud Solutions, data security, Network, Linux and Wifi technologies will be a definite advantage.
• The role is required to stay or frequently travel to Shenzhen and overseas.
• Degree in Computer Science, Software Engineering, Electronic Information, or related fields, with over 3 years of relevant work experience; experience in router interfacing and development is preferred.
• Familiar with router and gateway product driver design and development under Linux, with solid foundational knowledge of networking and familiarity with the TCP/IP protocol suite.
• Experienced in embedded driver layer development; experience with OpenWrt development, MTK SDK, and Qualcomm QSDK is preferred.
• Familiarity with IEEE802.11 protocols and WiFi drivers or IEEE802.3 protocols and Ethernet drivers is preferred.